JWT technologists and thinkers opine on the intersection of advertising, technology, and art.
’ve been doing a lot of thinking lately about what makes a branded application worth downloading and interacting with for consumers. I wanted to share some top-level thoughts here and hope that I…
Did you see the report wherein Forrester Research concluded that Facebook is a bad platform for brand building? (WSJ has a good synopsis here, and Gawker has a good headline here). The…
Drivers waiting in traffic at the Holland Tunnel (which is a very common occurrence among New York commuters) have the chance to see the world’s first billboard with emotions. Using a smartphone app…
It’s been a few days since Social2011, Radian6’s first user conference, and I’m still really happy with my quick, last minute decision to attend. I’ll be honest, many social media conference don’t…
#social2011 @Lebrun on stage keynoting #radian6 Thanking the community (photo via @rwang0)
I was a few minutes late to this morning’s opening keynote (silly registration lines), but when…
The use of social media combined with TV is becoming increasingly more prevalent. A new survey by Harris Interactive shows that US adults are turning to social media more than ever to discuss and…
[Guest Post By Josh Shabtai, Emerging Media Strategist @JWTNewYork]
Badge fatigue. Privacy concerns. Another likely-to-pass technology fad. I thought these were the reasons I quit…
[Guest Post By Tim Nolan, Creative Director @JWTNewYork]
Looking back at my SXSW 2011 experience, I have been trying to determine who and what exactly was the breakout of festival. Last year we…
[guest post by Elias Kakomanolis, Project Manager at JWT]
Judging by the amount of people who attended a SXSW session entitled “Your Meetings Suck and It’s Your Fault,” it’s clear how frustrated…
[Guest post by Tom Christmann, Executive Creative Director at JWT]
Okay. Just checked into the airport on foursquare. So now it’s time to write about all the insightful stuff I…
[Guest post by Abby Leber, planner at JWT]
The Driskill – Saturday March 12, 1:16am. I bump into two guys wearing branded t-shirts. Self-promotion is rampant. I think the sentiment here is, if…
It was standing room-only (or sitting room-only for those on the floor) for Brand Journalism: The Rise of Non-Fiction Advertising. Moderator Bob Garfield promised me beforehand…If you’re in Austin tonight, let @JWTBBQ know when you’re hungry. Salt Lick BBQ sandwiches could be on their way!
[Here’s a post from Tom Siebert, VP at Digitaria]
Wow! SXSWi kicks off with TWO panels that drop the word “douchebag!” I passed on “How Not to be a Doucehbag at SXSW” (think I’ve got that one…
I’ll be honest: I often find conversations about agencies and the challenges facing them fairly circular — not to mention predictable. Agencies need to change but change is so hard and wait a…
